This great news is 4 years in the making! Since 2004, Greenpeace and countless activists and petitioners like you have asked Kimberly-Clark to save the Boreal forest. Today, the company that makes Kleenex, Scott, and Cottonelle announced a new policy that places it among the industry leaders in sustainability.

Today Greenpeace announces the successful end of their Kleercut campaign!

“This is a tremendous victory for ancient forests, including the North American Boreal, and it would not have been possible without dedicated activists like you. So take a minute to congratulate yourself and your fellow activists. Just as importantly, please take a minute to thank Kimberly-Clark for its new policy that helps protect ancient forests!

Kimberly-Clark has set a goal of obtaining 100 percent of the wood fiber for its products — including its flagship brand, Kleenex — from environmentally responsible sources. By the end of 2011, the company will no longer use any pulp from the Boreal Forest unless it is Forest Stewardship Council (FSC)-certified. The policy also prevents the company from cutting endangered forests, and increases the company’s use of FSC-certified pulp and recycled fiber globally.

With this announcement, Kimberly-Clark, the largest tissue company in the world, becomes a sustainability leader. Now it’s time for Georgia-Pacific and Procter & Gamble, Kimberly-Clark’s main competitors, to create their own policies to protect ancient forests.”