02 Apr 2010

New Sock Dreams Launches Today!

After a long production that felt like a bajillion years ago the all new and improved Sock Dreams site has finally launched! Today! I am so excited! Dan Foley did the backend, all the scripting and heavy duty stuff. He created it completely custom from scratch for Sock Dreams. I designed all the pages and created the XHTML template files for every page you see. And Monique Natosi is the owner and genius mastermind behind it all. In fact Sock Dreams was my very first freelance client all those years ago when I created the old site with my developer friend Sybrand Strauss. We never predicted it would take off in such a huge way and become the biggest sock store in the universe! We’ve been bursting out of the seams for years now so it feels so great to stretch out in a whole new lovely space that caters for a wider audience.

Love you Niq! Without you guys I may have never had the guts to go freelance! And without that I wouldn’t have the amazing travelling life I have now. Thanks for being the most wonderful client I could ever dream of and for making me feel like part of the family. Here’s to many more years of increased sales and shiny new website happiness!


  • bird
    April 16, 2010 Reply

    I’m glad you like it Niq! No surprise there as it’s really really dark… though not quite purple enough (even for me) 😉

  • niqkita
    April 15, 2010 Reply

    Wow! the new site looks great, yours that is… mine is all I’ve seen, thought or breathed for so long during development that I’ve barely seen much else so it is spectacular to be here visiting your new site and seeing a whole new fresh look of another familiar lurking spot of mine. Congrats!!! <3

  • Olivia Meiring
    April 6, 2010 Reply

    spoil yourself Denise! they have FREE shipping always! and its really fast. They usually ship on the same day. You could even get 1 pair with free shipping.

  • Denise Key
    April 6, 2010 Reply

    i checked this out it is awesome even makes me want to buy socks

  • Olivia Meiring
    April 4, 2010 Reply

    well technically… I made it over a bajillion years ago, and its only now been launched due to various setbacks and changes. Glad you guys like it so much!Freya – good luck on that! I've had the hardest time exercising self control all these months as I browse page after page with a terrible sock addiction. Im going to spoil myself soon!

  • bird
    April 3, 2010 Reply

    Thanks Boots :@)

  • Barbara Peirson
    April 3, 2010 Reply

    Oh my goodness … and you made this site while you and Joseph were in love heaven? It's FABULOUS!!!

  • chloe peppercorn
    April 3, 2010 Reply

    the site is gorgeous!! it’s about time i got a peek at it 😉
    i especially love the snow white mirror with changing images.

  • Freya Fridy
    April 3, 2010 Reply

    AHHHH! I love Sock Dreams! This makes me feel like you are famous!I only have like, 3 pairs of their socks, but they are my favorites by far. Their arm warmers are also amazing. :DAnd for the relevant part of this – that site needed a revamp, and you have done a gorgeous job. The colors are beautiful, and the layouts as well. I'm going to spend the rest of the day looking at it. For your sake, of course – not because I want to spend hundreds of dollars there.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.