21 Dec 2005

Sleep is the new black

Time-poor high-flyers who used burn their money on luxury items they didn’t have the space in their schedule to enjoy, are now spending $25,000 on a bed that can help them get the most out of the few hours they manage to allocate to sleep.

They never knew that sleep was the greatest luxury, they always thought the greatest luxury item was a thing parked in the garage or the great trip they went on three or four times a year,” said Marian Salzman, consumer trend analyst. “They never knew that a good night’s sleep–that eight hours of slumber–was the ultimate.”

I saw this bed on CBS News – it never wears out because you sleep on a layer of plastic pins that mould around your body – but they never mentioned the product name so I can’t link to the site. Does anyone know what it’s called?

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