Site-9 – Digital Life after the Bubble:

“Viral video clip featuring iPod’s dirty secret gets seen by 100,000 people in just 48 hours
In today’s world can a single unhappy customer make enough noise to get heard worldwide? Perhaps even by a big international company? As the numbers below show the answer is probably yes – at least if he knows how to use the internet and weblogs as means to get the word out…

The current example for this little case study: iPodsDirtySecret.com!”