The artist formerly known as Madonna
Madonna has changed her name to Esther as part of her conversion to Kabbalah, the study of Jewish mysticism. In an interview to be broadcast in the US on Friday, she said that she wanted to be known by the Hebrew name Esther.

Kabbalah is “incredibly punk rock and anti-establishment. Kabbalists believe in immortality. They believe that you can overcome death, overcome illness, whatever, so, it’s incredibly good to be a rebel.” ~ Madonna

Yup. In-credible is a good way to describe it.