Procter & Gamble have a flaming cheek!!!!

As if its not bad enough P&G, one of the world’s largest consumer product companies, have been branded the “world’s worst” corporation for their continued poisoning and killing of animals in the development of new cosmetics and toiletries, and on top of the irony of using animals to advertise their animal tested products such as Pringles and Febreze, I have just read in MARKETING WEEK:

“P&G to target green market with ‘natural oils’ Flash range.
Procter & Gamble is to launch a range of cleaning products based on natural oils under its Flash brand next year. The products are not environmentally friendly but they are being targeted at the environmentally aware consumer. The Flash Naturals all-purpose cleaner range will include products that have extracts of grapefruit and green tea, fresh lemon and sea minerals. Industry sources say P&G hopes the products will tap into the growing popularity of products that are seen as environmentally kind. The company already sells an orange-based variant under Flash, although sources say the new line will carry a much stronger “nature” message.”

Grey London handles advertising for this brand, the campaign worth over £3m.

Other P&G “natural” products to watch out for: Fairy antibacterial dishwashing range with natural ingredients; Febreze fabric conditioning has been launched with more natural-sounding ingredients like Meadow Rain and Summer Splash; and we all know about Herbal Essences which promises to be orgasmic as well.

Please consider boycotting this highly unethical giant. They couldn’t care less about animals, but they do care about how the public percieves them, and they care the most about profits. If enough people show their disgust and stop buying their products they will be forced to change their animal testing approach.

Other P&G animal tested products I have found: IAMS & Eukanuba, Oil of Olay, Max Factor, Hugo Boss, Head & Shoulders, Nice ‘n Easy, Bounce, Mr Clean, Vicks, Arial. Remember next time you pick up your favourite product on the shelves to have a close look for the P&G label, and have a good think about the various imaginative ways they have decided to test that product on restrained animals skins, eyes and digestive systems.

Other items of interest:

• “P&G refuses to stop testing its products on animals, despite the fact that these tests are not required by any law, and despite the fact that more reliable and humane alternatives do exist.”

• “Internal Memo Exposes P&G’s Agenda To Bypass EU Animal Testing Ban“

Remember, 10 out of 10 cats prefer not to be vivisected by IAMS/EUKANUBA.