22 Aug 2006

The Lucky Packet Project

Cape Town-based singer/songwriter Verity has broken the paradigm of the major record labels by pre-selling her album on www.iamverity.com to 5,000 fans and corporate sponsors on a trust basis, before she records it.

Her purely internet-based business model which launched her career and is empowering other local artists has already attracted the attention of the local and international music industry.

There are already over 700 future owners, in more than 21 different countries worldwide and she will be giving over 10{a9f0d31f6175b3e4775e11a66c07db268fb74408d6095f6b46eeec420c0e9f62} of each sale to two charities – Live Your Dreams, which helps other artists to achieve their dreams and POWA (People Opposing Women’s Abuse), to assist in raising awareness of the abuse of women in South Africa.

Check out the project and become a Future Owner at www.iamverity.com.

Thanks Kirstin!

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