10 Aug 2005

The things people will fall for…

Nike, Overlord of UncoolNike, the shoe company who’s innovative use of sweat-shops has allowed them to rise to near governmental power across the globe, is planning to unveil a new shoe.

Yes, Johnny, your mother makes shoes for spoiled American teens...This slab of kangaroo skin and rubber will feature technology that makes you feel like you’re running barefoot. Apparently, the good scientist working for the corporation tested a bunch of people running barefoot in the grass.

‘He said that it kept his athletes stronger and healthier, and prevented injuries,’ recalls Tobie Hatfield, senior engineer for advanced products at the Nike Innovation Kitchen.

So let me get this straight, it’s been proven that running barefoot is better for you than using shoes, and so Nike has invented a shoe that emulates running barefoot. I could think of another solution.

But the spot is white!@{a9f0d31f6175b3e4775e11a66c07db268fb74408d6095f6b46eeec420c0e9f62}!@#!If you’d like to buy a shoe that is sweat-shop free and twice as cool looking as the Air Jordan, check out Adbusters’ Blackspot. Right now they’re running a promotion – send them a story about what really irks you about society and, if you’re included in their next edition, they’ll give you a free pair of shoes.

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